Did you know that less than three percent of all website visitors end up purchasing a business’s products or services? 

It is harder than it used to be to convert website visitors into new clients. There’s more competition online than there was in the past. And traditional digital marketing strategies are less effective at grabbing consumers’ attention. 

This is why it is so important to know how to track the activities of your website visitors. We’ve created a guide to help you out. Keep reading if you want to find out more. 

Decide What Kinds of Visitor Activity You Want to Track 

You can obtain various kinds of data with website tracking tools. This includes identifying information and how users are behaving. You’ll need to assess what your company’s goals are if you want to know what kinds of visitor activity are important to track.

With this being said, you should always consider keeping track of your website visitors’ locations and demographics. It’s also a good idea to collect data on click rates, user flow, and where they are visiting your website. 

If you want to figure out how effective a certain page on your website is at generating leads, be sure to track the bounce rate. 

Understand How Website Tracking Software Works

There are three important ways that website tracking software can help you to make sense of user data: the behavior of users, their identities, and website analytics. 

The best website tracking software will send you detailed reports. They will also provide you with actionable information that will help you improve your ROI

Some tools will give you a bird’s-eye view of where your website traffic is coming from and how people are interacting with your website. There are other tools that are able to offer in-depth insights into user activity. 

The best website tracking software will help you to increase your website leads by offering A/B testing

Use the Tracking Tools That Work Best for Your Needs 

If you’re interested in gathering user analytics, you might want to start using Google Analytics. This software will provide you with metrics related to your audience’s behavior.

You can use Google Analytics to find out what devices people are visiting your website with and how often they are visiting your website. 

You should also consider using software to help make sense of user behavior. There are various programs that will keep track of website clicks, scroll times, and bounce rates. 

You should use tracking software to make sense of your website’s visitor identities if you want to figure out how certain types of people are engaging with your website’s content. 

Find Out What Your Website Visitors Are Doing 

If you want to increase your ROI, it is a great idea to start using tracking software for website visitors. Get started by deciding what kinds of activities you want to track. You can then choose tracking tools that work best for your needs.

If you are ready to start generating new leads, we are here to help you. Please don’t hesitate to contact us today once you are ready to get started.