In the digital age, inbound lead generation is becoming more popular and is proving to be a great alternative to outbound marketing strategies. Many businesses are even choosing to rely on inbound techniques alone.
In case you don’t know, conventional marketing strategies such as billboard ads, TV ads, and cold calling are often known as outbound lead generation strategies. Inbound techniques include such things as sharing content with social media followers, creating informative blog posts, and establishing a strong web presence.
With outbound lead generation strategies, a business works to reach out to leads. With inbound strategies, on the other hand, a company works to get leads to come to them.
But which of these strategies are the best and what are their differences? Below we’ll tell you about the most important differences between inbound leads and outbound leads.
One of the biggest differences between inbound and outbound leads is that leads generated from inbound strategies are easier to close.
Inbound leads likely found your specific business while searching for information online. They have probably already been on your website while reading blog posts or learning about your company history.
Outbound leads often don’t know anything about your business in the beginning. They will have to be educated about your business and about what services you offer.
Because of this, inbound leads are considered warm leads and are often already close to making a purchasing decision. They’re usually much farther along in the buying process when they get in touch.
Another difference between the two types of lead generation is affordability. While both tactics can make sense and offer a good ROI if done right, inbound marketing is the much more affordable choice.
Inbound marketing is great for companies on a budget since the investment can be time or a limited amount of money. Even if a company outsources inbound marketing, they’ll still be paying a lot less over time than they would for outbound marketing tactics.
Outbound lead generation requires constant upkeep and new money invested for every new visitor or lead. Blog posts and inbound strategies can usually be set in place once while still effectively bring in new leads indefinitely over time.
Outbound and inbound lead generation strategies also take different lengths of time to bring in new leads. This is one way that outbound marketing wins. When using outbound tactics, new leads can often be gotten for your business immediately.
Inbound strategies, on the other hand, take more time. When first creating a blog, implementing content marketing techniques, and posting on social media, you won’t always see immediate results.
It sometimes takes several months or more before a business starts seeing results from implementing inbound strategies. However, once leads do start coming in, they usually keep on coming in.
While both outbound and inbound tactics can be scaled successfully, it’s usually going to take a lot more to keep outbound lead generation growing strong.
Content marketing tactics will essentially be done the same way and will cost the same no matter how many people are coming to your business as a result. You’ll be investing the same amount as in the beginning.
When you scale your lead generation strategies, each inbound lead will cost less and less per lead. However, outbound leads will continue to cost the same amount.
Getting Started With Inbound Leads
While both outbound and inbound leads can be a big part of any successful business, for long-term results, inbound marketing is usually the better choice. When using inbound tactics, you’ll be able to warm up your leads early on and will be able to scale your strategy successfully.
Ready for help with lead generation? Contact us today to learn more about what we can do for you.