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Promoting Your Website: 4 Helpful Tips After You Launch a New Website

By August 20, 2018 No Comments

About 140,000 sites are launched every day.

For any ardent fan of the world wide web, this is good news. More websites mean there are more digital destinations to explore. As a website owner or administrator, however, this means one thing: fierce competition!

Sure, launching a website is a big step, especially if you’re an entrepreneur. But getting thousands – possibly millions – of internet users to know about it is a tough challenge.

Worry not, though. In this article, we are sharing tips for promoting your website after launching.

1. Post Quality Content /Install interesting Features Before Promoting Your Website

It’s counterproductive to promote a site that offers zero or little engagement. You don’t want new users landing on your pages only to find a plain, boring site.

You want them to land on your site, poke around, navigate up and down…you know, stay there. Or at least bookmark it.

To achieve this, ensure your site has engaging content and/or features before you embark on promoting it. Content can be anything from written posts to photos, GIFs, and short videos. An interesting feature can be a useful business tool.

2. Focus on Search Engine Optimization

The majority of users who will come to your website will find their way there from Google, Bing, and Yahoo. Therefore, it makes sense to use SEO as a promotional tool.

Use a keyword planner to identify keywords that are most relevant to your site. Deploy the keywords in your site’s metadata. Search engines rely on metadata to understand and rank web pages. Also, be sure to craft your website content around these keywords.

The more you keyword-optimize your site, the greater the chance it’ll show up on search results when someone searches the keywords.

3. Leverage the Power of Social Media

In 2017, social media sites accounted for 26 percent of all web traffic. This might look negligible at first sight, but it’s actually a big deal, given that search engines drove 35 percent of the traffic.

As such, using social media to promote your newly-launched website will certainly pay off.

If you already have a solid presence on social sites such as Facebook, Twitter, and Instagram, given the site a shout. Do brief posts describing the site and ensure you’re linking back to the home page or other landing pages.

If you don’t have an established social presence, reach out to friends and ask them to promote your site.

4. Let a Webmaster Do It

Website promotion is a task best left to the professionals. Besides lacking the necessary technical skills to implement various promotion strategies, you might not have the time to do it. Your business needs you more.

This is why handing over the task to an experienced webmaster is a smart decision. The webmaster will analyze your site, identify the most fitting promotion methods, and implement them.

Sure, this service will cost you money, but the return on investment will be much more. A well-promoted reaches more internet users, and thus brings in more sales.

It’s Necessary to Promote a New Website

When you launch a website, you have the option of letting it grow organically or promoting it. But when you are in business, the former isn’t an option. You have to focus on promoting your website, else you won’t stand a chance against the competition.

You now have some of the top promotional strategies. Have your pick! And while at it, be sure to explore our blog for more tips.

Ryan Leisure

Author Ryan Leisure

Ryan is the founder and owner at Polaris Webmasters. He's been a full-time web developer, webmaster, and internet marketer since 2008. In his free time he enjoys spending time with his family, being outside, and building things.

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