In this digital era, having a website is no longer optional. However, you need more than just an eye-catching site to attract and retain visitors. That’s where search engine optimization comes in.
With the right SEO strategy, your traffic will skyrocket. The more traffic your website gets, the more the number of people who will find out about your business and buy your products. This will lead to higher profits and increased brand awareness.
Google has over 90 percent of the search engine market share. It also processes around 40,000 search queries every second. If your website isn’t optimized for Google, you’re losing out on potential customers and sales.
But what does it take to start a successful SEO campaign? Should you focus more on keyword research, link building, or content creation? Let’s find out!
Assess Your Website’s Performance
The first step is to determine how your website performs in the search engines. Use web analytics tools like Google Analytics, Clicky, or SEMrush to measure the key performance metrics or KPIs.
Make sure you look at the right KPIs. For example, if you have an online store, focus on conversion rates, shopping cart abandonment rates, traffic source, and other metrics.
Other important metrics include the number of backlinks, page loading speed, bounce rate, new and returning visitors, and more. Make sure you also check the top performing pages.
With this information, start planning your SEO campaign. Let’s say you’re not getting enough local traffic. In this case, create more content and use local keywords to increase traffic and target prospects in your area.
Analyze Your Audience
Determine what your target audience looks like and what its needs are. Create a buyer persona and then set up an SEO campaign based on your customers’ demographics and preferences.
The better you know your audience, the higher your chances of success. Consider your customers’ age, gender, location, interests, income, and education level.
Let’s say your target audience consists of entrepreneurs and startup founders struggling to get their business off the ground.
Search for keywords related to this niche, such as “startup marketing,” “startup marketing plan,” “marketing ideas for startups,” and so on. For best results, choose keywords and key phrases with a high search volume and low competition.
Next, place those keywords strategically on your site and create content around them. Use them in your page titles, URLs, headings, meta data, blog posts, social media posts, and more.
Keyword research tools like KWFinder and Google Adwords Keyword Planner make this job a lot easier. Many of them are free and can generate keyword ideas that you may have overlooked.
Create Quality Content and Build Links
Now that you know your audience and have a list of keywords, create quality content for your site or blog.
While it’s important to use relevant keywords in your posts, you shouldn’t overdo it. Make sure your content flows smoothly and provides value to the target audience. Your posts should appeal to both human readers and search bots.
Post fresh content at least three times a week – at least in the beginning. The more often you do it, the better.
Share your work on social networks, industry-related forums, and other online platforms. Consider publishing content on other sites and blogs in your niche to boost your exposure and build links.
Launch an SEO Campaign That Drives Business
Launching a successful SEO campaign takes time and effort. Remember, search engine optimization is an ongoing process. You have to constantly optimize your website, build quality links, and post original content.
Need help? Don’t hesitate to contact us! Call us today or leave a message to schedule a consultation and take your SEO efforts to the next level.