How to Run a Successful Social Media Campaign to Boost User Engagement

By November 20, 2018 No Comments
social media campaign

There’s a good chance that you’re part of the 69% of adults active on social media platforms every day. But did you know that social media is the secret ingredient for successful marketing campaigns?

Today’s customers crave engagement and faster ways to interact with your brand.

Ready to give your audience what they’re looking for? Here’s everything you’ll need to know to boost engagement through your next social media campaign.

Leverage The Power of Opinion

When push comes to shove, everyone loves to have their voice heard. Social media has given everyone equal opportunity to express themselves to the world.

This equal access can work in your favor.

Your audience wants to know that their opinions matter, so create content that relies on their direct input. Polls and questions, for instance, are fun yet effective ways to get your audience involved.

You should also encourage your followers to review your business. A review may not seem like much, but according to Search Engine Land, 68% of people said a review of a local business influenced their purchasing decision, and 70% are happy to leave a review if asked.

Keep Content Fast and Fresh

When discussing social media engagement ideas with small businesses, we often get the same question: How much should I post?

And it’s a fair question.

Too few posts can cause an audience to forget about a brand while too many posts can clog up a user’s social feed, annoying them and causing them to unfollow.

Truth be told, there isn’t a magic number of posts. It’ll take some experimentation. At the very least, aim to create new posts at least three to four times per week.

Along those lines, make sure to switch up the types of content you post. If you were to post 10 blog posts in a row, you’d see a huge decrease in engagement with each post.

Since social media moves so quickly, move between types of content with regularity.

Video content tends to perform the best and is only going to increase in popularity, but GIFs, memes, and blog posts are all great options.

Variety is the spice of life, as the saying goes, so keep your audience’s attention by keeping things fresh.

Engagement Begets Engagement

The easiest way to encourage engagement on social media is to engage back.

Social media changed the marketing landscape, and now consumers want to feel closer to the companies they love. Responding to a customer’s comment or even giving a quick retweet or like means more to them than you’d think.

It shows that you’re listening, but it also shows that you’re available. Today’s consumer wants to know that they can contact you when they want, how they want.

In fact, 88% of consumers want to engage with brands as long as their values align. So don’t be afraid to reach out and start interacting.

Run a Successful Social Media Campaign With These Tips

It can be hard to get your company noticed in today’s digital world. That’s why your social media presence means more than ever.

By encouraging and participating in engagement on social media, you’re likely to grow your audience while fostering important relationships.

Are you looking for help with your business’ social media campaign? Get in touch and find out how we can help you grow your brand’s online presence today.

Ryan Leisure

Author Ryan Leisure

Ryan is the founder and owner at Polaris Webmasters. He's been a full-time web developer, webmaster, and internet marketer since 2008. In his free time he enjoys spending time with his family, being outside, and building things.

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