You’d love to learn how to advertise your online business — but you don’t exactly have the world’s biggest budget.
The good news?
You don’t have to.
In this post, you’ll learn how to promote your website for little to no cost.
Read on to learn how you can make it happen by just making a few simple tweaks to your website and its overall content.
Learn the Basics of SEO
While it’s impossible to cover everything you need to know about how to promote a business online using SEO, there are still a few quick tips that will generate a serious amount of relevant traffic to your site.
After all, you want the people who are the most likely to buy your products or use your services to end up on your webpage. You’re not looking for people who will just click away.
So, make sure that you include plenty of keywords — what people type into Google’s search bar — in your website content. This means blog posts, homepage, and even snuck into things like your HTML tags, URL, and image descriptions.
Next, make sure to focus on two key points: mobile-friendliness and overall site speed.
Since more searches take place on mobile devices than on desktop computers in today’s world?
If you’re not working with a mobile-friendly site, you can be certain you’re losing well over half your potential sales.
The same goes for website speed. Close to half of all site visitors will click away if your site takes more than three seconds to completely load.
So cut out unnecessary plugins, autoplay videos, and image files that are too large.
Get Active All across the Internet
If you want to know how to promote your website — without spending a dime — you’ll also have to make sure you spend lots of time online.
First of all, claim and completely fill out your digital listings. This means that you’ll claim your Google My Business page, along with listings on pages like Bing Business or Yelp. Even submit your website to local online business directories, which allow users to search by category.
If you can, contribute a guest post to a popular industry blog or online journal. Be sure to include a few links back to your site in the content itself! The same goes for including internal links in the content on your own site.
To master how to promote a business online, you should also comment on other blogs, social media posts, and articles. Embed a link back to your own website in your comment signature to drive more traffic back your way.
Finally, always include a link to your most recent blog posts in your social media profiles. Share them in order to get your site out in front of as wide of an audience as possible.
Master How to Promote Your Website with Our Help
No matter what type of website you’re running, or the industry you work within, use these tips to learn how to promote your website for free to a broad audience.
Looking for professional website optimization services? Ready to build an effective WordPress site from the ground up?
We can help.
Check out our website for more advice and services on how to take your site to the next level.