When you want to win big with your small business website, there are design principles you need to be aware of.
The more that you figure out which web trends work, the easier it’ll be for you to drum up new business. Your website is one of the most important tools that you have, so always take the time to build it accordingly.
To this end, follow the strategies below and reach out to web designers that can assist you.
Make Your Small Business Website Minimalist
The last thing you would want is for your small business website to be cluttered.
Showing off your site by overindulging bells and whistles and unnecessary features is a thing of the past. In the Web 2.0 world, we’re all used to the internet, so there’s no need to clutter your site with such distractions.
Keep it minimalist, and make sure people know who you are, what you do and how to get in touch. You can still make it bold and graphically intensive without bogging users down with too much.
Keep it Mobile Optimized
Everyone accesses the web on their mobile devices, so your site should be immediately mobile optimized.
By keeping this at the forefront of your mind, you’ll immediately think to strip down the design so it doesn’t slow down phones and tablets. You should also think about creating an app so that people across all platforms can access your content.
Use Photos and Video
There’s a reason that Instagram and YouTube are two of the most popular social media outlets.
People love graphics more than text these days, so find a way to tell stories through multimedia. You can master this by strategically using photos and video with your site.
Use professional photography whenever possible to make sure your site looks as great as it can.
Find a Template That Other Business Professionals Use
When constructing a small business website, you should know that there are endless amounts of templates available.
A template is an excellent way to get started with your site, so check around to see which are best for what you offer. For instance, you might want a different template for a law website than you would for a photography portfolio.
Even if you don’t use a template, it can be a starting point to kick around ideas.
Publish Your Contact Info
Having the best website in the world doesn’t make a bit of difference if people can’t get in touch with you.
Too many people go all out with their site while forgetting this important detail. Make your contact info easy to find and use. This way, you’re better able to draw in new business.
Find the Best Web Designers Around
Do all that you can to get help from quality web designers near you.
Matching up with designers that have your best interest in mind means you get a small business website that is responsive and useful. If this is what you need, we’d love to help.
Talk to us today and visit our blog for more information.